Bearing the name of « WeCasablanca », the territorial brand is the backbone of the Casablanca marketing and territorial promotion program launched in the presence of His Majesty King Mohammed VI in September 2014. The brand will back up the ambitious metropolis development plan extending to 2020.

Casablanca is a metropolis which encourages encounters between people coming from different backgrounds. It hosts fruitful meetings, creating wealth as well as social, cultural, and economic values. The attractiveness study, carried out as part of the WeCasablanca brand design, has identified the main features and advantages of the metropolis.

The latter is described as an economic engine, a geographical crossroads with a breath-taking seafront. It is a dynamic, pioneer and multicultural metropolis. The main advantages of the city reside in its youth, its international dimension, its vitality and smoothness, the mildness of its climate and its strong connection to the world.

The ambition is to upgrade the attractiveness of the metropolis, boost pride in belonging to Casablanca, further accelerate the city’s economic growth and lift Casablanca to the rank a Global City while working with all public and private stakeholders.

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